In 2009 Andi Lucas
began working with John on a variety of other film related projects and through that collaboration became aware of the camera accessories line. With a diverse professional background in restaurants, venue operations, event management and the financial sector, it quickly became apparent to Andi that the line of specialty accessories John had been selling for over a decade had fantastic applications for the new styles of camera equipment on the market, specifically the exploding action camera market and the move to shooting on DSLRs. Coming on-board in the role of Chief Operations Officer in 2010, Andi worked with John on taking the Dinkum Systems line to the next level, with over a year spent in R&D making improvements to existing designs, creating new products and engineering and tooling specific parts. Since the official launch of the full line in 2012, Dinkum Systems is rapidly expanding its US-based dealer network and now distributes internationally.